Introduction
A strong laundromat business plan is more than a formality. It is the blueprint for building a profitable and sustainable business. Whether you’re applying for a loan, attracting investors, or launching a franchise location, your business plan needs to clearly articulate your concept, operations, and financial strategy.
In this comprehensive guide, we’ll walk you through how to create a laundromat business plan that helps you stand out, secure funding, and launch with confidence. We’ll also highlight key sections, expert advice, and examples to ensure your plan meets lender and investor expectations.
Why You Need a Laundromat Business Plan
A laundromat might appear simple to operate, but investors and lenders want more than a “good idea.” A solid laundromat business plan demonstrates:
- You understand your local market and target demographics.
- You’ve calculated startup and operating costs accurately.
- You have realistic revenue projections and a strategy for profitability.
- You can differentiate your laundromat from competitors.
- You understand how to manage risk.
Pro tip: According to SBA guidelines, a well-written business plan increases your odds of getting funded by over 50%.
Step-by-Step: How to Write a Laundromat Business Plan
Here is the structure most investors and banks expect:
1. Executive Summary
The executive summary is your first impression. Write it last, but place it first in your document. Include:
- Business name, location, legal structure
- Mission statement
- Overview of services (self-service, wash-and-fold, pickup/delivery)
- Quick summary of target market
- Financial highlights (projected revenue, break-even point, funding requirements)
Tip: Keep this section concise—aim for one page.
2. Company Description
This section provides a high-level overview of your laundromat business:
- Founders & ownership structure: Is it a sole proprietorship, LLC, or partnership?
- Business goals: Short- and long-term (e.g., open second location in 3 years)
- Unique value proposition: What sets your laundromat apart? Maybe it’s eco-friendly machines, 24-hour service, or a kid-friendly waiting area.
If you’re exploring laundromat franchise opportunities, include details about the franchise brand, fees, and required standards.
3. Market Analysis
This section proves that you’ve researched your area and understand the market opportunity.
- Industry overview: Size and growth trends of the U.S. laundromat industry (projected at $6B+ in 2025). This is a must for a good laundromat business plan.
- Target market: Who are your customers? Busy professionals, students, families without in-unit washers?
- Location analysis: Foot traffic, population density, nearby apartment buildings, parking availability
- Competitor analysis: Who are your top 3 competitors? What are their prices, reviews, strengths/weaknesses?
Use credible data sources like IBISWorld or Statista for market stats.
4. Services Offered
Detail what your laundromat will offer:
- Self-service washers and dryers
- Wash-and-fold service
- Pickup and delivery
- Dry cleaning (in-house or via partner)
- Vending machines or a small cafe
You might also highlight:
- Loyalty programs in your laundromat business plan
- Mobile app or text notifications
- Eco-friendly detergent options
5. Marketing & Sales Strategy
How will you attract and retain customers?
- Grand opening promotion: Free washes, discounts, giveaways
- Digital marketing: Google Business Profile, Yelp, SEO, Facebook/Instagram Ads
- Local partnerships: Collaborations with property managers, student housing, Airbnb hosts
- Loyalty incentives: Punch cards, referral bonuses
Include any branding elements (e.g., your name, logo, slogan, store design) that support a premium or community-friendly feel.
6. Operations Plan
This section outlines your daily processes and behind-the-scenes structure.
- Location: Lease terms, size, build-out costs
- Equipment: Number and type of washers/dryers, cost, maintenance plan
- Suppliers: Where you get detergent, parts, or uniforms
- Hours of operation: Will you be 24/7 or limited?
- Staffing plan: Number of employees, roles, hiring schedule
Also explain your POS system, security measures, and cleaning protocols.
7. Management Team
If you’re a solo founder, detail your experience in business, operations, or customer service. For partnerships, include each member’s background and responsibilities.
You can also mention any advisors, consultants, or franchise support teams. If you’re working with an accountant or a business plan consultant, mention their role in helping build your financial model or projections.
8. Financial Plan
Arguably the most important section for securing funding.
Include these financial statements:
- Startup costs: Equipment, leasehold improvements, permits, deposits, insurance
- Projected income statement: Revenue, cost of goods sold (COGS), gross profit, net income (monthly, Year 1-3)
- Cash flow statement: Inflows and outflows, break-even analysis
- Balance sheet: Assets, liabilities, and equity
- Use of funds: If seeking $150,000 in funding, break down how it will be used (e.g., $75K equipment, $40K build-out, $20K marketing, $15K working capital)
Tools to use: LivePlan, QuickBooks, or a spreadsheet created by a CPA.
If you’re applying for an SBA loan, make sure your plan follows SBA lending criteria.
9. Funding Request (If Applicable)
If you’re seeking funding from investors or banks:
- Clearly state how much you need
- Specify what the funds will be used for
- Outline loan terms if applicable (repayment schedule, interest rate, etc.)
Show how you plan to repay debt or offer investor returns.
10. Appendix
Include any supporting materials:
- Equipment quotes
- Market research charts
- Sample customer loyalty card
- Floor plans
- Permits or zoning confirmations
- Franchise documents (if applicable)
Common Mistakes to Avoid
- Overestimating revenue: Investors will spot overly optimistic projections.
- Underestimating startup costs: Leave room for contingencies.
- Lack of local research: Your laundromat needs to match local demand and demographics.
- Neglecting your marketing plan: Even a great laundromat won’t succeed if nobody knows about it.
- Poor formatting or grammar: Use tools like Grammarly or hire a business plan consultant to polish it.
Do You Need a Consultant for Your Laundromat Business Plan?
Writing a laundromat business plan is time-consuming, especially if you’re managing site selection, equipment quotes, and local permits. A business plan consultant can:
- Help with local competitor research
- Build investor-ready financial projections
- Write compelling executive summaries
- Design professional pitch decks for funding
If you’re launching a brick-and-mortar laundromat, a tailored business plan could be the difference between funding approval and rejection.
Final Thoughts – Laundromat Business Plan
Your laundromat business plan is more than a document—it’s your roadmap to success. By taking the time to research your market, calculate your finances, and clearly present your concept, you position yourself as a serious entrepreneur worthy of investment.
Whether you’re opening a small neighborhood laundromat or exploring franchising, this guide should help you build a plan that aligns with your vision and the expectations of banks and investors alike.
FAQs About Laundromat Business Plans
Q: How much does it cost to start a laundromat in the U.S.?
A: Startup costs typically range from $150,000 to $500,000 depending on location, size, and equipment.
Q: Can I buy a laundromat franchise?
A: Yes. Popular laundromat franchise opportunities include Speed Queen, Maytag Equipped, and WaveMAX. Most require a business plan and minimum net worth.
Q: Can I get an SBA loan for a laundromat?
A: Yes. Many SBA 7(a) lenders will fund laundromats if you provide a solid business plan and projections.
Q: What software can I use to write my plan?
A: Never use a software for writing a business plan.
Q: Is the laundromat industry growing in 2025?
A: Yes. As of 2025, the U.S. laundromat industry remains resilient due to demand from urban renters and cost-conscious households.
Need help with your laundromat business plan? Contact us for a free consultation and let our experts help you secure funding, fast.
