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Barber Shop Business Plan

Barber Shop Business Plan

Opening and running a successful barber shop requires careful planning and a well-executed strategy. Writing a barber shop business plan may seem overwhelming, especially if you’re new to entrepreneurship.

 But don’t worry – we’ve got you covered. In this comprehensive guide, we’ll take you through every step of the process, from conducting market research to creating financial projections.

By the end of this guide, you’ll have a solid understanding of how to write a barber shop business plan that will set you up for success.

What is a Barber Shop Business Plan?

A business plan is a written document outlining the goals, strategies, and operational objectives of a new or existing business. It includes details about the products or services offered, the target market, financial forecasts, income statement preparations, operational expenses, the competitive analysis, cash flow statement preparation, balance sheet, Swot analysis, the marketing and sales strategies, the organizational structure, and the financial projections.

Creating Your Barber Shop Business Plan

A barber shop can be a lucrative and rewarding business opportunity, but creating a solid business plan is crucial for success. The industry is exceptionally stable and is rarely significantly affected by a macroeconomic event.

With our Barber Shop Business Plan Template, you’ll have a comprehensive guide to help you launch and grow your business, from market analysis to financial projections and everything in between.

Whether you’re seeking funding to follow, our template will provide the insights you need to succeed in the competitive world of barber shops.

Executive summary 

An executive summary is a brief and condensed version of a longer report, proposal, or document. Its purpose is to provide a quick overview of your business’s main points, conclusions, and recommendations in a concise and easily readable format.

A barber shop business executive summary differs from other business executive summaries in several ways. The nature of the business itself is unique and requires specific details to be included in the summary.

According to research, the barber shop business in the US saw an increase of 5.9% in the past three years, generating a revenue of $1.1 billion. However, the industry experienced a 23% decline from 1992 through 2012. So, when launching your barbershop, study the market and choose the location wisely.

The financial projections for a barber shop business are typically different from other businesses, as it may have lower overhead costs but higher labor costs.

Marketing Strategy

A marketing plan must answer these  three basic questions:

  • How will you expand your client base and your company?
  • Which promotion strategies will you employ?
  • What are the expenses connected to each one?

You can offer a general outline here, but do your research and be prepared to implement this plan. You should incorporate the following:

  • Planned or prospective sales promotions ideas to increase demand and keep loyal customers happy
  • Your advertising strategies should also include your social media plan and any cheap or free internet marketing, not just paid to advertise
  • Your brand’s history and reputation, particularly if you already have a company.

Factors To Consider When Writing a Barber Shop Business Plan

Starting a barber shop can be a rewarding and exciting business venture for those passionate about hair styling and customer service. Successful barber shop owners must understand the financial and operational aspects of running a business, such as managing inventory, marketing, and maintaining customer relationships.

With the right combination of skills and dedication, starting a barber shop can be a fulfilling and profitable career path.

Target Market: 

This section should define your target market – who your customers are, what they need, and why they would choose your barber shop over your competitors.

 It should also describe your ideal customer profile, including their age, gender, income, and other demographic and psychographic characteristics.

Marketing Plan:

This section should explain how you plan to promote your barber shop business to your target market. It should outline your marketing strategies, including online and offline advertising, social media marketing, and other promotional tactics.

 You should also include details on your pricing strategy, customer retention plan, and any partnerships or collaborations that could help grow your business.

Supporting Documents: 

This section should include any supporting documents that will help lenders or investors understand your business plan better. Examples may include financial projections, market research data, resumes of key team members, licenses and permits, and legal agreements.

Creating Your Barbershop Business Plan

Creating a comprehensive business plan is essential in starting any successful barbershop. A well-written plan should include market research, financial projections, marketing strategies, staffing plans, and a clear mission statement.

 It should also outline your unique selling proposition, target customer demographics, and pricing strategies. A good business plan will help you secure funding, attract clients, and guide your decision-making as you launch and grow your barbershop business.

By creating a solid business plan, you’ll be setting yourself up for success in the competitive world of barbershops. Keeping that in mind, the parts of a business strategy are as follows:

Business description 

Offer a description of your barbershop and the services you provide, mentioning things like:

  • Your place(s) of business 
  • Things you provide (and any you plan to add soon)
  • Your Hiring Details (How many barbers, managers, and support staff you have or will need)
  • Data analysis of your competitors and the results of your market research (indicate anything that makes you unique and describe how you’ll use it to draw customers).

Target customers

Identifying your target customers is crucial when creating a barbershop business plan. This will help you understand the needs and preferences of your customers and tailor your services and marketing efforts accordingly. Here are some key factors to consider when defining your target customers:


Start by identifying the age, gender, income level, and location of your potential customers. For example, your barbershop may cater to men aged 18-35 with medium to high income who live or work in the city center.

Lifestyle and interests: 

Consider the lifestyle and interests of your target customers. Are they sports enthusiasts, fashion-conscious, or interested in grooming and personal care? This will help you determine the services and products to offer in your barbershop.

Customer behaviour

 Understand the behaviour of your target customers when it comes to grooming and hair care. Do they prefer traditional barbering techniques or modern haircuts? Do they visit a barbershop regularly or only for special occasions?


Analyse the competition in your area and identify gaps in the market that you can fill. For example, if no barbershops offer personalized grooming services in your area, you can cater to customers who value individualized attention and care.

Customer feedback

Solicit feedback from existing and potential customers to understand their needs and preferences. You can do so through surveys, focus groups, or social media engagement.

Once you clearly understand your target customers, you can tailor your barbershop’s services, branding, and marketing efforts to appeal to them.

For example, if your target customers are young professionals who value convenience and quality, you can offer online booking, appointment reminders, and personalized grooming advice and recommendations.

Financial projections

Financial projections are crucial to any business plan, including a barbershop business plan. These projections help forecast your barbershop’s potential financial performance over a specified period. Here is a detailed guide on how to create financial projections for your barbershop business plan:

Identify Your Revenue Streams

The first step in creating financial projections is to identify the different revenue streams that your barbershop will have. These may include haircutting services, beard trimming services, grooming product sales, and others. Break down each revenue stream should n into estimated sales volumes and the price per service or product unit.

Estimate Your Fixed and Variable Costs

The next step is to estimate your fixed and variable costs. Fixed costs, such as rent, salaries, insurance, and utilities, do not change with sales volume. Variable costs increase or decrease with sales volumes, such as the cost of goods sold, marketing expenses, and commission paid to barbers.

Determine Your Profit Margin

After estimating your revenue streams and costs, you need to determine your profit margin. Profit margin is the percentage of revenue that remains after deducting all expenses. A healthy profit margin for a barbershop business is typically between 10-20%.

Forecast Your Sales Volume

You can forecast your sales revenue using your estimated sales volumes and profit margin. It is essential to be realistic in your sales forecasts and consider any seasonal fluctuations in demand.

Create Your Financial Statements

You can create financial statements that record your income, expenditures, payments, dues, and cash flow. These statements provide a snapshot of your barbershop’s financial position and help you identify any potential cash flow issues.

Mission statement

A mission statement is a brief but comprehensive statement that outlines a business’s purpose, values, and goals. It is an essential component of any business plan, as it helps to define and clarify the vision of the business and provides a roadmap for achieving success.

Management team

When creating a business plan for your barbershop, including a section on the management team running the business is essential.

The management team plays a critical role in the success of your business. Potential investors and lenders will want to see that the team has the experience and expertise needed to make the business a success.

Here are some key elements to include when discussing the management team in your barbershop business plan:

Background and experience: 

Start by introducing the members of your management team and providing a brief overview of their backgrounds and experience. It should include their education, relevant work experience, and any other skills or expertise they bring.

Roles and responsibilities: 

Clearly define the roles and responsibilities of each member of the management team. It will help ensure everyone knows what is expected of them and can work together effectively.

Leadership structure

Describe the leadership structure of the management team. It should include who will make critical decisions and how the team will work together to achieve the business’s goals.

Hiring plan

If you plan to hire additional staff, include information on how to recruit and train new employees. It can help demonstrate that you have a plan in place to build a strong team that can support the growth of the business.

Financial expertise

If your management team includes individuals with financial expertise, highlight this in your business plan. It can help reassure potential investors and lenders that the business is professionally operated and that financial decisions will be made wisely.

Growth plan

Include information on how the management team plans to grow the business over time. It can include future plans such as business expansion avenues, new services, or new markets. A clear growth plan can help demonstrate that the management team is thinking strategically and has a long-term vision for the business.

Overall, the management team section of your barbershop business plan should demonstrate that you have a solid and experienced team that can lead the business to success. By providing detailed information on each member of the team and their roles and responsibilities, you can help reassure potential investors and lenders that the business is in good hands and has a solid growth plan.

Pricing strategy

When developing a business plan for your barbershop, pricing strategy is one of your most critical decisions. Your pricing strategy determines how much you will charge for your services and is significant in attracting customers, generating revenue, and determining profitability.

Here are some key considerations to keep in mind when developing your pricing strategy for your barbershop:

Research your market

 It is crucial to understand the pricing landscape in your local market. Conducting market research lets you determine what your competitors charge and identify any pricing gaps or opportunities. Consider location, target audience, and experience level to determine your pricing.

Determine your costs

 Before setting your prices, you need to determine your costs. Your costs include rent, utilities, equipment, supplies, and staff salaries. Understanding your expenses will help you determine how much revenue you need to generate to break even and profit.

Decide on your pricing model

You can consider several pricing models, such as charging a flat rate, hourly rate, or a combination of both. You may also offer different pricing tiers based on the level of experience of your barbers or the complexity of the service. For example, you could charge more for a shave or beard trim than a basic haircut.


Creating a well-crafted barber shop business plan is crucial for the success of any barber shop venture. It provides a comprehensive roadmap to achieving your goals, guides decision-making, and helps you secure funding.

 A successful business plan should include an executive summary, market analysis, company description, marketing and sales strategies, financial projections, and operational details. By following these key elements and tailoring your plan to your specific business, you will be well on your way to launching a thriving barbershop. Remember to revisit and update your plan regularly to ensure that you remain on track and adapt to any changes in the industry.

Unlock your business’s true potential and secure your path to success by partnering with Synvest Capital today!

Here’s what you can expect when you work with us:

  1. A comprehensive, customized business plan tailored to your unique goals and requirements
  2. Thorough market research and analysis to identify growth opportunities and mitigate risks
  3. Professional financial projections and budgeting to guide your decision-making
  4. A strategic marketing plan to reach your target audience and grow your customer base
  5. Ongoing support and consultation to help you navigate the ever-changing business landscape

Whether you’re a seasoned entrepreneur or just starting out, a well-structured business plan is essential for securing funding, attracting top talent, and making informed decisions. Don’t let the fear of the unknown hold you back from achieving your dreams. Partner with [Business Plan Writing Company] and let our experienced team guide you every step of the way.

Take the first step toward your successful business journey by clicking the link below and scheduling a free consultation with one of our business plan experts.

Remember, the future of your business depends on the decisions you make today.

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